A friendly brand for big ideas
Calm, warm and easy to trust. Plenty of white space, navy text, real founders and a little Hot Coral where it counts. Everything you need to make Applet look and sound like itself.
Explore the brand
On the founder's side, every step
Applet turns a sentence into a working business. The brand should feel like a helpful friend who happens to be great at building things: warm, clear and never technical.
Warm, not loud
Calm pages, one clear action. Coral is a highlight, never wallpaper.
Real people, real businesses
We show founders and their customers, never abstract tech or robots.
Plain words
If a bakery owner wouldn't say it, we don't write it. No code, no jargon.
Calm surfaces, a coral accent
White pages, soft mint and warm panels, navy for text and everyday buttons. Hot Coral marks the one thing that matters most: the main action, progress, an icon. Every text pairing meets WCAG 4.5:1.
White
#FFFFFF
Mint
#F1F7F2
Warm
#FBF7F2
Navy
#091723
Hot Coral
#FF4F40
You’re live!
pawsome.apps.incubateai.io is ready for customers.
Share your linkAdding the booking page
24
new bookings through your applet
See bookingsFriendly headlines, easy reading
Plus Jakarta Sans at 700 with gentle tracking for headlines and the wordmark. Inter for everything people read and operate.
Plus Jakarta Sans Bold
Headlines and wordmark · tracking −1.5%
A simple, friendly logo
The coral app icon beside a lowercase navy “applet” in Plus Jakarta Sans Bold. The icon is a white lowercase a on a softly rounded coral tile. Give it room: clear space equals the height of the icon.
Never put the logo on Hot Coral, navy or a busy photo. Use white or a soft panel.
Never recolor, outline, capitalize, stretch or blow it up into a graphic.
Real founders, warm light
Candid photos of people running the businesses they built, with one Hot Coral object in every frame. Product shots float a phone on a soft mint field.
Bookings
Online orders
Lessons
Loyalty cards
A finished applet
Describing an ideaReal small businesses: bakers, groomers, tutors, makers.
Warm daylight, candid moments, natural skin.
Exactly one Hot Coral object: a mug, an apron, a tote.
Rounded corners and plenty of room around every photo.
No robots, glowing circuits, code or laptops with screens full of text.
No dark scrims, text over photos or stock-photo handshakes.
Generate new imagery with the GPT image model using the prompt recipe in the applet-design skill.
Soft cards and friendly pills
Buttons and badges are pills. Cards are white with a hairline border and a soft shadow, rounded at 16px; big panels at 24px. These are the live components from the product, not pictures of them.
Buttons
Coral is the one main action on a screen, like Build or Publish. Navy is every other action; white is for the quieter choice next to it.
Status and fields
Shown on your applet and in emails.
Add the rest of your email address, like hello@pawsome.co.uk.
Applet card
Builder chat
Add a page where customers can book a groom and pick a time.
Builder
Customers can now pick a service, a day and a time, and you get an email for every booking.
Made 4 changes
Preview
See your applet update as the builder works. Only you can open it.
Publish
Put it online with its own web address, ready for customers.
Go back
Each published version is kept, so you can return to one in a click.
One idea per section
Pages are a calm stack with lots of room: a light hero with the main action, a centered headline, a row of soft cards, a mint panel of numbered step cards, and a simple footer.
Live in three steps
Describe your idea in a sentence
Watch it come together and ask for changes
Press Publish and share your link
Light hero
Headline, lede and the main action on the left; a rounded photo on the right.
Centered header
A 40px headline and one line of lede, with at most one action.
Card row
Soft photo or icon cards, scrolling sideways on phones.
Say it like a person
Short sentences. Say what happened and what to do next. American English, no em-dashes, one exclamation mark at most, saved for real milestones.
Your applet is live! Share the link with your first customers.
Deployment succeeded. Production build v3 is now serving traffic.
We couldn't save that. Check your connection and try again.
Error 500: PATCH /api/apps failed.
Updated the booking page
edit web/app/book/page.tsx
Add the rest of your email address.
Invalid input.
Applets wear their own brand
Coral belongs to Applet. Every applet gets a brand made for its business, so a bakery looks like a bakery and a law firm looks like a law firm. What they share is the quality bar, not the look.
Shared with every applet
Accessible contrast, focus and tap targets
Clear hierarchy: one main action per screen
Plain, friendly copy
Phone-first layouts and real loading and empty states
Never in an applet
Hot Coral as the main color, or our fonts as a set
The Applet logo, icon or photography
A 'made with Applet' look that makes businesses feel templated